9 Articles

Our Blog

Insights, tutorials, and perspectives on modern web development, digital transformation, and technology strategy.

What AI Can't Do for You

While AI tools can generate code and content at an unprecedented scale, the real value of development has shifted to the things that cannot be copied: understanding client needs, positioning, and strategy.

Lorenzo Villalobos · June 8, 2026

Case Study

· 11 min read

Road to Vector 2.0

A write-up of what we did to get here: design language, tooling, and the decisions that shape how we build. No fluff, just the approach, the obstacles, and how we got past them.

#web-development #design #case-study +2

Lorenzo Villalobos

Owner & SR. Developer

Building a Handyman Site That Doesn't Look Like Every Other Handyman Site

A straightforward look at building LvlUp Handyman's website—distinct visual identity, interactive service search, and why intentional design choices help businesses stand out in crowded markets.

#case-study #astro #react +3

Lorenzo Villalobos

Owner & SR. Developer

October 20, 2025

Case Study

· 10 min read

Learning Shopify: 8 Hours of Liquid Templates and E-commerce Development

My journey learning Shopify development by building a custom theme from scratch instead of using embedded widgets, and what I discovered about handling complex Printful variants, bilingual content, and brand consistency.

#case-study #shopify #e-commerce +4

Lorenzo Villalobos

Owner & SR. Developer

October 20, 2025

Hero section of the book launch site showing clean design with accessibility features

Case Study

· 9 min read

Building a Book Launch Site That Actually Respects Its Users

How we achieved 99/100/100/100 Lighthouse scores (Performance, Accessibility, Best Practices, SEO) while building a bilingual, dark-mode-enabled book launch site with Astro.js. No compromises on user experience.

#case-study #astro #accessibility +4

Lorenzo Villalobos

Owner & SR. Developer

October 18, 2025

Case Study

· 9 min read

Why I Spent 18 Hours on a 'Simple' Translation Project

The Chorotega Hotel needed their website in Spanish. I could have used a plugin and been done in an afternoon. Here's why I didn't, and what that decision means for their business.

#i18n #astro #web-development +2

Lorenzo Villalobos

Owner & SR. Developer

October 11, 2025

Case Study

· 5 min read

Building the New Vector Site: A Look Under the Hood

A personal walkthrough of the tech stack, design choices, and development process behind the new Vector website, built with Astro, React, Tailwind, and a whole lot of care.

#web-development #astro #react +5

Lorenzo Villalobos

Owner & SR. Developer

October 2, 2025

Development

· 4 min read

Are We Racing to the Middle? A Developer's Take on AI

A reflection on the rise of AI in development, the rush for efficiency, and the importance of maintaining standards, deep understanding, and personal growth in a rapidly changing industry.

#ai #developer-experience #business-strategy +1

Lorenzo Villalobos

Owner & SR. Developer

October 2, 2025

Development

· 5 min read

What I Learned Over the Last 413 Hours of Programming

Personal reflections and hard-earned lessons from a year of intensive coding, hitting #1 on Costa Rica's Wakatime leaderboard, and what really matters beyond the metrics.

#developer-experience #career-advice #programming-tips +1

Lorenzo Villalobos

Owner & SR. Developer

September 6, 2024

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Our Blog

What AI Can't Do for You

Road to Vector 2.0

Building a Handyman Site That Doesn't Look Like Every Other Handyman Site

Learning Shopify: 8 Hours of Liquid Templates and E-commerce Development

Building a Book Launch Site That Actually Respects Its Users

Why I Spent 18 Hours on a 'Simple' Translation Project

Building the New Vector Site: A Look Under the Hood

Are We Racing to the Middle? A Developer's Take on AI

What I Learned Over the Last 413 Hours of Programming

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